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SCAMPER refers to a series of thought sparkers or provocations which help you to innovate on an existing product, service or situation by looking through different lenses. There are seven provocation lenses in the SCAMPER method: Let us add value to ORANGE JUICE ✦ Substitute To substitute Orange Juice with concentrated orange powder , or concentrated cubes that are easy to handle. ✦ Combine Combine Orange Juice with Carrot Juice for enhancing its nutritive value. ✦ Adapt There emerges a demand for the tangy cold in the market. To adapt with the situation rock-salt, black pepper and cumin concentration are added in the juice. ✦ Modify (Also Magnify and Minify) Market is extremely competitive. Hence the promoter reduces the price , excels quality-standard, and tries to enhance the sale volume to a significant extent for tackling competition and increasing profitability ✦ Put to another use Enhancing the DIOSMIN and HESPERIDIN concentration in the juice to make it a regular health supplement with greater concentration of anti-oxidants. ✦ Eliminate There is a situational demand for juice and drinks with low calorie. Hence the added sugar is removed for making the juice a low calorie drink. ✦ Reverse/Rearrange A section of target audience wants readymade drink rather than adding water to the concentrated powder. Hence the Promoter ensures the provision for both tetra-packed drink and concentrated powder in the market.