Introduction:

As Douc Conant rightly points out “To win in the market-place you must first win in the workplace”.An organisation’s success and sustained performance is a complex process, predominantly characterised by its product/service offerings, which is directly proportional to the tangible and intangible inputs employed by the firm for desired output. While most of the tangible elements (raw materials, equipment, activities, processes, technology,and policies) are quantifiable and their corresponding results measurable, it is the intangible inputs - human capital, reputation and organisational culture that contribute to enhancing, and sustaining competitive advantages since they are difficult to emulate, lacks flexibility and are non-transferable.Human capital being the core component of the vital activities in an organisation therefore holds strategic importance.

Structure:

Employee experience commonly referred to as full spectrum of experiences or encounters and observations of an employee (for eg: conversations with superiors and colleagues, interaction with technology and systems) throughout his tenure within an organisation, is an important aspect that impacts the productivity and business goals of the organisation.Employee experience affects business outcomes in the following manner:

1)      An engaged and satisfied workforce is more productive and motivated to deliver as per the organisation’s expectations and standards. Unhappy employees do not give their best at work.

2)      Happy and energised employees give better customer service leading tocustomer retention and more business

3)      Positive and energised workforce tend to be more agile and adaptable to changes and supports innovation in business requirementsthereby benefitting the business

4)      Satisfied employees are the foundation stone of creating a strong organisation culture and aligns all to organisational goals and objectives

5)      Positive employee experience helps in retention of scarce talent in the organisation thereby reducing attrition and associated costs. Also, happy employees spread positive word of mouth publicity which helps in creating credible brand identity.

Conclusion:

Organisations are realising that employees are the most valuable asset and the non- negotiable differentiating factor which will set them apart from competition. Hence, investing in the employees, engaging them and giving them unparalleled positive employee experience will not only enhancethe business results but will also help in carving their niche and building a brand image par excellence.