Nabarun Basu

Employee engagement which is acts as a catalyst to improve productivity in the workplace is still very important across organizations. In addition to that, a new concept is emerged as “Employee Activated Culture” which is intense employee engagement and has hardly any difference with employee engagement. What is employee activation? Employee activation is a proper agenda that gives confidence to employees of an industry to purely and genuinely make and share content about the topics that interest them. In fact, employee activation is the prospect of marketing and one of the main opportunities for any company to tap into natural growth. Why it is important When your employees are activated, they are engaged, more creative, and will assist to set up your business as a dependable, genuine brand with whom your target purchasers can get thrilled about doing business. A lot of companies fail to spot the blot with employee activation because they only construct one-way of a two-way road. The end objective should go further than empowering employees to additional brand objectives. The company in the wake of the brand should also be empowering employees for their own professional aims. Flashing the Activation Following 4 strategies can be utilized for effective Employee Activation: 1. Communication - Organizations must be able to communicate with their employees productively and make changes for the employees to communicate with the company and one another. 2. Employee experience - An employee is continually reviewing the organization by the experience they have while employed there. More the positive experience better for the organization. 3. Rewards & Recognition - This acting into the need of the employee to recognize that the organization is paying attention and spending in them. 4. Compensation & Benefits – A strong compensation and benefits strategy is a great recruitment and retention tool; it shows that how organization value its employees Summing up It takes time to act to create an employee activated culture. If organizations make this right, employees can be used as brand ambassadors which will be an awesome branding tool. Employees, who say positive about the organization, take pleasure in its work, and stretch its good news, can take the business into the next level.