Purandar

Role of Behavioral Science in Entrepreneurship Development 

In the present scenario , Govt. of India has placed maximum emphasis upon Entrepreneurship Development . The Start Up Ecosystem is hogging the limelight . The Start Up companies with innovative ideas are smart enough to leverage VC or Seed Fund from the diversified types of Investors 

Entrepreneurship & Innovation has become the buzz word in the present scenario . 

However the flip side of the coin gives a different picture . Many Start Ups are not being able to withstand the circumstantial pressure and getting succumbed under pressure . Eventually the investors in many cases are not being able to ensure profitability 

What is the remedial intervention ? 

Let us analyze the course curriculum of the Entrepreneurship Development instutions  in India .  we shall find that maximum emphasis is being placed upon the following topics ;- 

Business model design 

Project Formulation & Appraisal 

Schemes of Credit 

strategies for leveraging investment 

It is very unfortunate that efforts are not being made to enhance the psychological resilience and fortitude of the learners . 

Berkeley Model of Entrepreneurship Education (BoME) suggests that the curricula for entrepreneurship development should cover different  HR components or People Management Skills  

Achievement Motivation 

Team Building 

Relationship Development 

Conflict Management 

Effective Communication 

Managing Stress & Emotion 

Situation handling through behavioral resilience 

these are the factors that can be implanted into the mind of the learners through GAMES BASED INDUCTIVE TRAINING METHODS 

Until and unless we ensure the psychological strength and flexibility of the potential entrepreneurs , it will be very challenging for them to accommodate with situational upheavals