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Purandar
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With the passage of time DESIGN THINKING is becoming an extremely important discipline iboth in the field of technology as well as in the field of management
I is such a discipline which encapsulates the knowledge elements of various disciplines . in other words it is a discipline where multiple disciplines get converged .
It is unfortunate that in India , there is no Diploma or long term certification exclusively for Design thinking .
My heartiest congratulations to esteemed NITIN SIR & the team of Middle Earth HR for introducing a comprehensive program on Design thinking .
It is relevant to mention that there are various misconceptions regarding DESIGN THINKING
a. DESIGN THINKING is a course for Artists & Designers . It deals only with Design-Development
B. DESIGN THINKING is a part of creative -thinking and developing new illustrations in the Publishing IndustryC. DESIGN THINKING is related to the advertising world . It is for Visualizers and Copy Writers for developing new pattern of Advertisements
But to be more precise , DESIGN THINKING is not cloistered within any specific industry . Rather it can be inferred that DESIGN THINKING is a strategic tool that is extremely demand driven in every industry or every sector , wherever a CHANGE INITIATIVE is required .
STEPS OF DESIGN THINKING :
A. To have an Empathetic Approach towards people who are suffering from some problem and need a solution oriented change in their occupational or personal life
B. To analyze the problems of the target group through Root Cause Analysis
C. To develop a unique idea regarding the solution oriented changeD. To develop a prototype or pilot of the Change-Initiative that is expected to trigger solution
E. To evaluate the pilot phase of the Change initiative and trace out its pros and cons from the perspective of the target audience
F. To re-engineer the Change-Initiative based on the detected cons in the pilot phase . To be precise the purpose of the Re-Engineering process is to accrue /concentrate/intensify the pros or merits of the Change Initiative and to dilute/diminish the cons/demerits of the Change Initiative , as reflected by the Evaluation of the pilot Phase .7. Finally to implement the Change Initiative with the valued intent of minimizing the problems of the target audience
So what is the conclusion or inference that can be drawn logically ?
Is Design Thinking only for the Designers and creative professionals ? The answer is a big NO
Design Thinking is an indispensable tool for for the innovative Social Entrepreneurs aiming at solving the problems of a specific segment of people
Design Thinking is very much effective in OD and Change Management .
Design Thinking is essential to frame need-based developmental projects
Design Thinking is required to build up the curriculum of a need-based training program .
So we can infer that Design Thinking is an effective and utilitarian tool in every discipline of the broader society for problem solving and framing solution -oriented Change initiative .
In a nutshell Design Thinking emancipates us from stagnancy and enhances our momentum in pursuit of betterment