5 ways to make sending cold emails more effective, including email templates to use

1. Use an action-focused subject line

If your email isn't opened, it doesn't matter what it says. I recommend sending emails first thing in the morning or in the evening and using short, specific phrases with a sense of urgency. A great subject line for example would be: "Call: 123 John Street property" or "Follow up: potential investor."

2. Condense your message to fit on a phone screen

The entire message needs to be readable on a phone screen (without scrolling). The message should be between four to eight sentences. Make sure the spacing is correct and doesn't look like a thesis paper.

3. Acknowledge a problem and propose a solution

Ideas and PowerPoints don't close deals - problem solvers get to make the elevator pitch. Use your email sentences to convince your prospect that you understand their issue and can solve their problem.

Very important: Use links instead of attachments because attachments can get left out of the email if it is later forwarded to the correct person.

4. Include all contact information in email signature

The purpose of the cold outreach is to set up a warm telephone call. Include your email and cell phone number in your email signature. Include a LinkedIn link as well so your prospect can easily view your professional background without having to do any extra work.

5. Provide notice for a follow-up

It takes between two to five outreach attempts to secure a meeting. Mention that you understand your prospect is busy and will drop them a line next week to follow up. If your cold email is successful and a call/meeting is set up, always send more information in advance. After five attempts without a response, it's safe to say you should focus on other prospects.