Business Analytics is about quantitative analysis and predictive modeling towards data-driven competitive strategies. Analytics are being used as a tool to identify the most profitable customers; offer the right price; accelerate product innovation; optimize supply chains; identifying the true drivers of financial performance etc. Competence in analytics has become a critical skill for managers of the new age business organizations.
This executive program would have modules such as Advanced Marketing, Strategic Movements, Business Analytics, Managerial Finance, OD Analyst. The overall value gained at the end of the program is expected to build a solid foundation of business analytics.