Mr. Nitin Sanker
Mr. Nitin Sanker is an IIM (89-91), IITR (85-89) Calcutta alumnus and the CEO of Middle Earth HR. He has worked at senior management levels and has extensive experience working with over 500 top organizations. His expertise lies in career transitions, leadership development, and building future-ready HR and L&D professionals.
Would you like guidance from a senior career expert on which program can best support your career growth or transition?
Certification in Managing & Building Key Customers
Master the art of building lasting customer relationships. This certification helps you understand customer needs, foster loyalty through emotional and data-driven engagement, and manage the customer lifecycle to drive growth in a competitive market.
Accreditations & Awards:
KEY HIGHLIGHTS
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Our Brand Promise
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MEHR MISSION
Our corporate mission since 1996 is to create learning journeys which build practical experience and expertise, ensure explosive job growth and create vibrant learning communities
Read how we do this
KEY LEARNING TAKEAWAYS
- Understand customer psychology and segmentation
- Build trust-based, data-backed relationships
- Apply frameworks (KANO, RATER, CRL, CRIES) in real scenarios
- Drive loyalty, advocacy, and repeat business
Who should attend?
- Sales & Key Account Managers
- Customer Success Professionals
- Marketing Executives & CRM Specialists
- Entrepreneurs & Business Development Leads
DETAILED PROGRAM CONTENT
- Aligning brand promise with customer segments and relationship lifecycles.
- Use the KANO Model to anticipate customer expectations
- Use the RATER framework to enchance service quality
- Segmentation startegy and personalized marketing
- Enhancing the customer relationship lifecycle (CRL).
- Engagement metrics and data(CES, Sentiment analysis)
- Win win negotiations
- CRIES Model
- Adapt service delivery to suit international customer expectations.
Sample Certificate
Our Alumni Works in
