Certification in Business Analytics Professional (CBAP)

The Certification in Business Analytics Professional (CBAP) is designed to equip professionals with the skills needed to analyze data, generate actionable insights, and support effective managerial decision-making.By combining analytical techniques with real-world business scenarios, the program helps professionals understand how analytics strengthens planning, forecasting, performance management, and strategic execution.Analytics today plays a vital role in understanding customer behavior, optimizing processes, managing risks, and improving profitability.

Accreditations & Awards:

KEY HIGHLIGHTS

What is the CBAP Certification?

The Certification in Business Analytics Professional (CBAP) is a structured learning program focused on applying analytics across different management functions. Rather than limiting analytics to technical data roles, this business analytics certification emphasizes how managers and leaders can use data to drive smarter decisions in real business contexts.

The program covers key analytical methods used in marketing, finance, HR, operations, and strategy. Participants learn how to transform datasets into insights through visualization, interpretation, and structured analysis. Strong emphasis is placed on data visualization and insight generation, helping learners communicate complex information in a clear and impactful way.

With practical examples, case studies, and exercises inspired by real organizational challenges, CBAP ensures participants can immediately apply what they learn at work. The inclusion of data storytelling courses concepts further strengthens participants’ ability to influence stakeholders using data-backed narratives.


Why Choose the CBAP Certification?

The demand for professionals who can make data-driven decisions is growing rapidly across industries. Organizations seek leaders who can analyze trends, predict outcomes, and solve business problems using analytics rather than assumptions.

This business analytics certification builds strong analytical, forecasting, and problem-solving capabilities that are relevant across roles and sectors. Participants gain confidence in working with data, evaluating alternatives, and supporting decisions with quantitative reasoning.

CBAP also offers globally recognized accreditation, enhancing professional credibility and career progression. Whether you aim to move into analytics-focused roles or strengthen your decision-making as a manager, this certification provides a competitive advantage in today’s job market.


What You Will Learn (Learning Takeaways)

The CBAP program delivers comprehensive and practical learning outcomes, including:

    Analytics in Business Functions
  • Apply analytics across marketing, sales, finance, HR, and operations to improve performance and outcomes.
    Data Visualization & Insight Generation
  • Convert raw data into clear visual insights that support management decisions and strategic discussions.
    Statistical & Hypothesis Skills
  • Understand statistical concepts, hypothesis testing, and analytical reasoning essential for business analysis.
    Predictive Analytics & Forecasting
  • Learn forecasting techniques to predict trends, demand, and business performance.
    Decision-Making Tools
  • Use analytical tools and structured frameworks to evaluate scenarios and choose optimal solutions.
    Business Analysis Techniques
  • Strengthen problem definition, data interpretation, and insight communication skills.

Who Should Attend?

This program is suitable for a wide range of professionals, including:

  • Business managers and team leaders
  • Sales and marketing professionals
  • HR, operations, and finance managers
  • Data-driven decision-makers
  • Analysts and aspiring data professionals
  • C-suite leaders seeking analytical decision-making skills
  • Anyone who wants to leverage analytics for measurable business outcomes

If you want to enhance your impact through data, this business analytics certification is an excellent fit.


Learning Format & Program Roadmap

  • Duration: 4–6 weeks
  • Delivery Mode: Live sessions combined with a blended learning approach
  • Learning Methods:Case studies, simulations, hands-on analytics exercises, and Excel-based assignments
  • Tools Covered:Regression analysis, Chi-Square tests, Solver, Scenario Manager
  • Assessments:Practical project work and final certification evaluation

This structured roadmap ensures learners gain both conceptual clarity and practical competence.


Why Professionals Choose Middle Earth HR CBAP Program

Professionals choose the CBAP program from Middle Earth HR for its credibility, structure, and career focus. With over 28 years of training excellence, the program follows a proven blended learning model delivered through a 6-week structured format.
Key highlights include training for 55,000+ professionals, a strong 4.7/5 program rating, and a focus on practical, job-oriented learning. Participants also benefit from the Job Acceleration Masterclass (JAM) spanning three months, free relevant technology certification, and long-term alumni and career support.
Alongside the business analytics certification, professionals value the organization’s broader capability-building programs, including leadership and key account management certification pathways.


Value-Added Services Included

  • Free relevant technology certification
  • 3-month Job Acceleration Masterclass (JAM)
  • Lifetime alumni support community
  • HRCI & SHRM recertification credits
  • Continuous learning support from Middle Earth HR’s ecosystem
  • These value-added services significantly enhance the return on investment of the certification.

    PROGRAMME FEE FOR BLENDED SESSEION

    Program Blended Price Enroll Before 10 days
    Get 20% Discount
    In Indian Rupees INR: 17,700 14,750
    In USD: 300 250
    In AED 1212 1010

    DETAILED PROGRAM CONTENT

    • Need for analytics
    • Definition and Evaluation
    • Usage of Analytics in different management functions
    • Data collection
    • Exploratory data & Cluster analysis
    • Sampling and estimation
    • hypothesis development with levels of confidence
    • Optimization problems
    • Identifying the constraints
    • Using scenario manager & solver add in business decisions
    • Describing and summarizing the data
    • Key statistical functions
    • Usage of advanced excel functions
    • Visualizing the data & gathering insights from data
    • Interactive dashboard with slicer
    • Correlation analysis
    • Performing regression analysis
    • Interpreting the regression output & forecasting
    • Chi square testing to check linearity
    • Lifecycle of analytics
    • Integration & implementation of analytics
    • Making predictions for future use data
    • Real life case study analysis

    Sample Certificate

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